An A/B test (sometimes called split testing) is comparing two versions of a web page to see which one performs better. We compare two web pages by showing the two variants (A and B) to similar patrons or creators at the same time. The one that gives a better conversion rate, wins!
Whenever Patreon runs an A/B test, we are testing to see which version helps conversion (i.e. Which version of Patreon will help creators receive more money?).
A/B tests on Patreon will consist of slight changes in design, copy, buttons, new features and anything we come up with!
If you're included in an A/B test, we will do our best to notify you so you are not surprised. Normally, A/B tests are intended to be subtle changes which then lead to us making bigger decisions for Patreon.